TikTok is introducing a new feature that enables them to lessen the amount of AI-created content appearing in their feeds. This move comes as the platform announced that it currently hosts in excess of 1 bn AI-generated clips.
Pilot Phase and Launch
This change is undergoing trials over the following weeks before a global rollout. This advancement aligns with a surge in AI-generated material, fueled by new video-generation tools.
The Broader AI Trend
Studies have shown that nearly one in 10 of the most rapidly expanding channels on a competing service primarily display AI-generated videos. A significant portion of this output is classified as “AI slop”, a label for poor-quality, mass-produced content that is typically nonsensical or bizarre.
Based on user feedback that a lot of users enjoy content produced via AI tools, from computer-generated images to science explainers, and we aim to offer the community the ability to adjust the amount of that, based on their own likes,” stated a platform representative.
Scale of AI Content
The platform disclosed that there are now 1.3bn videos on its service labeled as made with AI. Collectively, over 100 mn media items are added to the service each day, making clips made by AI a relatively small part of its complete catalog.
User Control Features
Members will be in a position to reduce or increase the volume of AI-generated videos they see by opening the “manage topic” setting in the application and selecting AI-made media. Other topics that can already be modified under the setting encompass news, style, beauty, and dance.
Content Labeling and Policies
TikTok’s policies mandate creators to tag lifelike AI-made content, and it bans dangerous AI impersonations of celebrities or critical incidents. Any authentic-looking artificial content that is not labeled can be taken down under its terms of service.
Additionally, the platform will from now on add an “AI-made” tag to content created with its proprietary AI systems, or flagged by an cross-platform project for identifying AI-generated material. This measure is intended to stop users from seeking to evade the tagging system.
AI Literacy Programs
The platform is furthermore establishing a two million dollar AI literacy fund for experts and groups to produce informative material about ethical AI use. This initiative will assist non-profit groups focused on training computer science.
Content Safety Approach
The video-sharing app has defended its safety measures, during controversy over proposals to cut jobs for hundreds of review team members in Britain. It is set to reduce a significant number of roles in its content moderation department in London, with labor groups and internet security professionals voicing alarm that humans are being replaced by automated systems.
A senior executive stated that human moderation would continue to be important, but automated tools can protect employees by eliminating the most graphic content before it has to be seen by staff. The platform stated a 76% decrease in explicit and harmful content seen by content reviewers over the past year due to intervention by its automated systems.
We believe it is crucial to integrate humans and technology to keep the platform safe,” she said. “We’ll have staff as part of that process, but we further consider it’s very important to minimize viewing of dangerous material as quickly as possible, which is where a significant AI assistance is making a difference work at speed.”
